Digital Marketing for Australian and global supply chain and manufacturing industries
Looking for business leads as a manufacturer can be difficult if you are not in touch with the digital marketing space. You must at least have a vague understanding of analytics to see which channels your website users are being acquired from, so you can look at scaling these strong points first.
The B2B marketing space can be daunting, as users do not always convert as well as if you were selling a B2C item/service such as furniture, gym equipment or heater repair services. All of these examples have one thing in common, demand is high. Search intent is high, Visual ads are appealing and demand is super high…B2B on the other hand…
Well this requires more though, more split testing, and far more research when it comes to targeting a niche audience, who might not even be near deciding what they are looking for.
Using exact match and phrase match keyword targeting, as well as doing research around the target market, their pain points and needs are all crucial steps in the marketing strategy and must be looked at carefully in order to not miss the mark completely.
Let PPC Artisan show you how to craft your campaigns and scale your manufacturing/supply business!
Contact the artisan to schedule a free call!