Digital Marketing & analytics for healthcare professionals, doctors, medicine companies
Scaling a business in healthcare requires more than just running ads and hoping for the best.
The healthcare market is actually one of the hardest to understand and run ads for. Whether Google Search, FB, IG or LinkedIn, you can guaranteed that most marketers don’t understand the complexity of such an industry, and how to generate more leads and business growth for you.
PPC Artisan has ran ads for over 500 different businesses and managed budgets of over half a million dollars per year, as well as budgets of only $200 per month. Can you guess which one is more difficult?
That’s right, they both have their own unique challenges and equally unique. The medicine/healthcare industries are one that old mate Artisan has helped grow since the start of his digital marketing career when he worked for a churn and burn agency in Melbourne’s CBD.
A little hint to get you started if you are reading this, is that attempting to target general keywords in this industry generally brings in users at the top of the marketing funnel who are still in the early phase of their research. With such a high Cost Per Click, yet such a low conversion rate, you need to really dial in your targeting to not waste budget on a high Cost Per Lead/Cost Per Acquisition (CPA).
Finally and most importantly, ad copy and messaging in healthcare requires an eye for detail, a respectful tone of voice, and an understanding of advertising guidelines to stop ad disapprovals and Google penalisations.
If you want to know more just go ahead and…
Contact the artisan to schedule a free call!