Digital Marketing, Analytics & Social Media for Hotel Accommodation
PPC Artisan understands the hotel and accommodation industry and how important a visual presence is for building brand growth.
While analytics and a strong understanding of the market are both important, this industry predominantly requires strong top of market funnel targeting, with a wide scope, low Cost per 1000 impressions (CPM) and a cheap Cost Per Click (CPC). Converting these users can take multiple touchpoints and a strong appeal to adventure, so creating imagery and copy that speaks to your target market can be a challenge for many Australian advertisers.
Simply running ads to a cold audience with a traffic objective will not cut it, there needs to be a marketing plan around who your consumers are and how long it will take to start converting high volumes of these users to chose your hotel option. PPC Artisan understands the requirements form a business perspective and will tell you what needs to be done to make you stand out from the rest of the market.
Contact the artisan to schedule a free call!