This blog post will just be a list of red flags and green flags when choosing a PPC agency near you. Simple and easy to read!

Red flags when choosing a PPC marketing consultancy:

 • The intro process is rushed and they try to sign you up as quickly as possible.

• The sales person does not manage campaigns, has never managed campaigns, and will not be a point of contact in the future.

• Your point of contact starts to take longer to respond to your calls or emails after you have been onboarded as a client.

• They ONLY talk about clicks, impressions, traffic, CTR, CPC and bounce rates, while avoiding any topic to do with conversions, sales, and ROI measurement.

• They do not use data to make decisions, and if they do, the data is not conversion focused.

• They don’t answer some of your questions in fear of exposing their intellectual property. This is bs since everything we do can be found on YouTube, Reddit or blogs in general such as our PPC blog.

• They don’t give you ad account access, Google Analytics access or limit you to read only.

• They bombard you with case studies. Anyone can inflate this by hand picking their best stories to share.

• Reviews below 4.3 stars and/or strange looking reviews that could be fake.

• Their vibe is just weird and you don’t really like the person you are communicating with.

• They question EVERY new idea you propose instead of taking some of the ideas on and testing them.

Green flags when choosing a PPC marketing consultancy:

• The initial point of contact or sales person is the company founder or the account manager who will be working on your campaign.

• Your agency follows trends like a sheep and isn’t capable of independent thought. Immediately rolling out new Google recommendations without reading forums online to see if it actually works well.

• No contract digital marketing services – this is hard to find, so if you find it, stick to this agency.

• Google reviews 4.4 Stars or above, more than 10 of these. This is super important as it shows they work with real people and haven’t really burnt anyone.

• They avoid buzzwords and are able to simplify ROI and conversion metrics for you.

• They are transparent and tell you when something goes terribly wrong, instead of making excuses or pretending it didn’t happen.

• They offer you regular meetings, at least once a month.

Contact PPC Artisan – PPC Company In Melbourne for a free chat!