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What is SEO in digital marketing? Is it the same as PPC & Google AdWords? This guide is a dummies guide to what SEO is. Explaining the similarities and differences between SEO & PPC.  What is SEO?  SEO, known as Search Engine Optimisation, is a type of modern marketing (digital marketing) that focuses on placing […]

What is the best ad creative for Meta PPC ads? (Instagram or FB advertising) The basics of all Meta ads creative are listed here. Follow this simple list and you will be on your way to running a successful social media ads campaign! Keeping it simple.   The number one most important factor in Meta

Melbourne PPC | Google AdWords PPC management – Your guide picking an authentic agency in Melbourne, Perth, Gold Coast, Brisbane and Sydney. Red flags and how to identify them! This blog post will just be a list of red flags and green flags when choosing a PPC agency near you. Simple and easy to read!

Scam? Why Google Optimisation Score Means Jack For years now, Google search PPC campaigns have been prompting users to tick boxes each week to ensure their Google Optimisation Score (Google Opti Score) stays at a healthy percentage i.e. above 70%.   The question that  a lot of people want to know is: Does my Google

Seasonality in your PPC campaign & stagnation in business growth. Is  your PPC Ad Agency campaign underperforming over the Christmas holiday season?   After managing nearly 1000 campaigns and seeing trends move up and down over the last decade, we have identified some really obvious data trends that are predictable year to year in certain

Google PPC Ads Audits – What Is It? Should You Pay For One? The situation: A PPC Specialist or agency has asked to audit your account for a cost off ####.What exactly is it? Should you be paying for it? What can I expect to be delivered? What questions should I be asking? So, you