Fast Business Growth Through Digital Marketing & Analytics.
Business growth online via digital marketing & analytics.
If you are an Australian business looking to scale in the modern world, get in touch with old mate Artisan for a casual, strategic chat about your business goals.
The Artisan loves to yarn about digital marketing strategy & is always happy to share advice with no obligation.
PPC Marketing Melbourne
Team Up With The Best Pay Per Click (PPC) Advertising Agency In Australia
Team Up With The Best Pay Per Click (PPC) Advertising Agency In Australia
The term “Analytics Agency” as a term has been thrown around broadly by marketers and media. But what it is can actually be difficult to define.
An analytics firm often works with other marketing or IT departments, web developers and creative agencies to help them plan, implement and improve marketing strategies.
The purpose of digital analytics is to track an individual’s online activity and provide transparent, numeric data about how well a website is performing and why/why not.
Google Analytics is the main tool advertisers use, but there can be other custom dashboards created, such as Google Data Studio, FB Business Manager, Google Ads reporting & many more!
A solid “Analytics Agency” will usually look at source/medium level performance as well as page performance and provide you with information that empowers your business to generate more leads, cut costs on terrible campaigns, and even point things out such as moving a button somewhere more prominent… That way your users won’t be annoyed as hell when trying to find your phone number, hehe… You’re welcome!
How Do We Provide Different Types of Analytics Services?
We provide a range of PPC marketing and Management services, from consulting, managing & monitoring, to providing insight and advice. Digital marketing in Melbourne is a competitive space where only the BEST can survive – PPC Artisan has you covered with 10+ years of experience.
These services can include everything from helping you analyse your own analytics data via visualisation tools, to increasing traffic on your website by creating a robust marketing strategy.
We like to simplify the data so you can make the big calls with confidence.
What Are Some Of The Most Popular Services We Offer
A strong digital marketing agency helps clients scale their business by providing data and recommendations via accessing a deeper understanding of their current campaigns and traffic analytics.
We help Australian based businesses and individuals receive the services that they need to do business in the online world. We do this through our access of specialists across Melbourne, Sydney & interstate.
We specialise in:
Facebook/Instagram PPC
Google PPC
Google Display
Remarketing/Retargeting
How Is Service Provided Digital Analytics Agencies Different Than That Of A Traditional Marketing Agency?
1. The level of analysis that traditional marketing agencies usually provide can be as minimal as little as basic consumer behaviour such as impressions, brand recall or clicks on an ad for their clients campaign. An online analytics agency, on the other hand, could take weeks to deep dive your entire website for granular information, or even huge macro information that might be misunderstood or misrepresented…After all, The Artisan knows how data can be skewed to paint whatever picture you like.
Therefore, it is important to have someone experienced and honest that can see through the fluff and provide transparent conversion data about your website.
2. The depth and scope of campaigns is another major difference when working with modern digital agencies vs. traditional agencies. Traditional marketing agencies usually provide old school methods of running campaigns such as TV, billboard, and other forms of display. A modern Google Ads agency or digital marketing agency will focus on Pay Per Click services seen through Google Ads, or Facebook (Meta) Ads manager. These automated bidding systems allow more focused targeting with measurable results, looking at conversion data, bounce rates, UTM parameters and more.
A key difference here is that it provides a 360 degree strategy across marketing channels so you can hit users with multiple touchpoints and take them down the marketing funnel from the awareness stage, through to the decision phase, and finally to a loyal converting customer.
3. Finally, a good digital agency should be seen as your business partner, and not someone who just provides digital services for a retainer fee. This means, no lock in contracts, and no continuous pressure to upsell you services that you do not need.
Modern digital agencies and consultants are pushing out the churn and burn large companies from the industry by treating clients with care, patience and bespoke solutions. This is raising the industry bar and having a positive impact on customers across Melbourne and Australia-wide. It is also changing the way the industry is viewed, which is a positive for everyone! The idea is to help clients save money or increase profitability, even if it means eliminating an underperforming channel.
Conclusion: At The Very Least Own A Basic Web Analytics Tool
If you have nowhere else to start, install Google Analytics and then start digging into basic insights to familiarise yourself…
Old mate Artisan started his career grinding away in his spare time to pick up new skills in the industry. A lot of the tools you use will not make sense at first, but just pick them up and start getting involved. Don’t wait for a digital marketing agency to kick things off for you, get active and learn about the Australian online marketing space!
My first digital campaign working for a PPC agency in Melbourne was an absolute shocker, but now things are a lot easier…. Believe in yourself and the process.
We are here to guide you!
Contact PPC Artisan