Google Search Marketing

Google search advertising is the most fundamental marketing channel for service based businesses, but can also bring some strong sales for product or ecommerce based companies. Having worked across any/every industry from high end car products to borderline pyramid schemes, The Artisan knows exactly what is possible, and what isn’t when it comes to search marketing in Melbourne, Australia and International markets.

 

Facebook Advertising

PPC Artisan used to have a lot of doubt about Social Media Marketing and thought it was useless, as do some of you who are reading this. The important thing to know is that there is one important step that most advertisers miss when it comes to the set up of campaigns. Missing this step means you are potentially reaching bots or getting accidental clicks, and at the end of the day Facebook/Instagram is still making money off of your ad spend.

 

Some time ago, PPC Artisan realised that there is a secret when it comes to targeting and data analysis in Facebook/Instagram which allows real conversions to come through and bring major brand growth. I will not share this openly at this point as it will give away the secret sauce, but you can contact me if you want a glimpse.

 

Conversion Tag Set Up & Audits

Impressions, clicks, exposure, Click Through Rates (CTR) and Cost Per Click (CPC) marketing jargon… PPC Artisan understands these metrics and knows they are near useless when measuring success, at least for your reporting. While we look at these metrics and are happy to share them with you, the most important factor when it comes to measuring success is “Conversions”. Conversions are sales, leads, phone calls and any other action that actually means something when it comes to growing your business. Who cares if your Cost Per Click has increased if your cost per lead is actually lower and you are now bringing in leads at a cheaper cost?

 

As a junior working in the big cold business/agency world that is Melbourne city, the Artisan realised that half of the people in digital marketing don’t understand Conversion measuring, how to set it up, and why it maters. He was thrown into chaos when his mentor left the company with 90+ accounts to manage and quickly saw the importance of Conversion Tracking, the errors around it and why understanding this is the ONLY way businesses grow.

 

Analytics Set Up & Digital Data Analysis

As you may already know, data is Artisans specialty…

 

Artisan doesn’t really like fluff, especially around digital marketing metrics and your hard earned dollars that you are investing.

At PPC Artisan, we do report on Impressions, CTR, and CPC, and we do discuss how they effect your campaign performance, but we also explain how these metrics can be deceiving and why it doesn’t matter if someone spends less time on your site (higher bounce rate) if they are contacting promptly to close a deal – resulting in your website conversion rate has increasing.

 

The Artisan will look at your digital channel data, and come up with a digital marketing strategy that actually drives growth and allows long term scalability – While also saving you the headache of speaking to sales people. Google Search Marketing

Google search advertising is the most fundamental marketing channel for service based businesses, but can also bring some strong sales for product or ecommerce based companies. Having worked across any/every industry from high end car products to borderline pyramid schemes, The Artisan knows exactly what is possible, and what isn’t when it comes to search marketing in Melbourne, Australia and International markets.

 

Facebook & Instagram Advertising

PPC Artisan used to have a lot of doubt about Social Media Marketing and thought it was useless, as do some of you who are reading this. The important thing to know is that there is one important step that most advertisers miss when it comes to the set up of campaigns. Missing this step means you are potentially reaching bots or getting accidental clicks, and at the end of the day Facebook/Instagram is still making money off of your ad spend.

 

Some time ago, PPC Artisan realised that there is a secret when it comes to targeting and data analysis in Facebook/Instagram which allows real conversions to come through and bring major brand growth. I will not share this openly at this point as it will give away the secret sauce, but you can contact me if you want a glimpse.

 

Conversion Tracking Tag Set Up & Audits

Impressions, clicks, exposure, Click Through Rates (CTR) and Cost Per Click (CPC) marketing jargon… PPC Artisan understands these metrics and knows they are near useless when measuring success, at least for your reporting. While we look at these metrics and are happy to share them with you, the most important factor when it comes to measuring success is “Conversions”. Conversions are sales, leads, phone calls and any other action that actually means something when it comes to growing your business. Who cares if your Cost Per Click has increased if your cost per lead is actually lower and you are now bringing in leads at a cheaper cost?

 

As a junior working in the big cold business/agency world that is Melbourne city, the Artisan realised that half of the people in digital marketing don’t understand Conversion measuring, how to set it up, and why it maters. He was thrown into chaos when his mentor left the company with 90+ accounts to manage and quickly saw the importance of Conversion Tracking, the errors around it and why understanding this is the ONLY way businesses grow.

 

Analytics Set Up & Digital Data Analysis

As you may already know, data is Artisans specialty…

 

Artisan doesn’t really like fluff, especially around digital marketing metrics and your hard earned dollars that you are investing.

At PPC Artisan, we do report on Impressions, CTR, and CPC, and we do discuss how they effect your campaign performance, but we also explain how these metrics can be deceiving and why it doesn’t matter if someone spends less time on your site (higher bounce rate) if they are contacting promptly to close a deal – resulting in your website conversion rate has increasing.

The Artisan will look at your digital channel data, and come up with a digital marketing strategy that actually drives growth and allows long term scalability – While also saving you the headache of speaking to sales people. PPC Artisan is also a specialist at GA4 (Google Analytics 4) and can help you migrate from Universal Analytics to GA4 quickly and easily.

 

Contact the artisan to schedule a free call!